Creation of a new label for a group of qualities under the name of ECOLIFE.
The aim was to position the new label ‘’Ecolife Yarns by Belda Llorens” as an ecologically produced high quality yarn made in Spain.
Our approach was to convey an image of family owned high standard spinning factory with commitment to quality, nature and human recources, based on a long tradition since 1956.
The art and design work is inspired by an image of a cool and ecological (=right) label. This was the fresh excellence to modernize the corporate image by the new label and the company presentation as a whole.