Salomon FW23 | 3D

Digital Product Creation in Apparel

The Salomon FW23 Collection, with its diverse and complex apparel designs and extensive information flow across departments, presented a challenge for both us and the client. However, after setting up a robust workflow and expanding the facilities at Carmesine Studiolab, production was smoother than ever before.  Transitioning to fully Digital requires some structural changes, but the benefits are too significant to overlook.

Digital Product Creation (DPC) stands as a potential game-changer in transforming the operations of large or small companies, offering immense opportunities for the whole value chain. Not only from a design point of view but also towards production, retail, marketing and the supply chain. 

The quest for a seamless, digital-native workflow is predetermined, with the Digital Product Creation at its core.

Our fruitful collaboration spanning multiple collections and years with Salomon Apparel, Accessories and Bags proved highly productive. It enabled us to directly apply our expertise in DPC, contributing to the digital evolution of this esteemed apparel brand.

Apart from the SS22, SS23, SS24 here are a few glimpses of the countless digital assets we've delivered in record time for FW23.