The Salomon SS24 Collection brought with it a variety of intricate apparel designs and a dynamic flow of communication across teams. The shift to fully digital workflows demands structural adjustments, but the advantages are undeniable.
Digital Product Creation (DPC) is rapidly transforming the way businesses operate, offering vast potential not just in design but throughout the entire production, retail, marketing, and supply chain ecosystem. Its impact is profound across companies of any size.
A digital-first approach is now essential, with DPC as the driving force behind it.
Our long-standing partnership with Salomon across multiple collections, including Apparel, Accessories, and Bags, has allowed us to leverage our DPC expertise to support their digital transformation. This collaboration has empowered us to deliver innovative results since SS22 all the way to SS24.
Here is a glimpse of the digital assets we crafted for Salomon's SS24 collection including entire key silouhettes for hiking and the running departement.